About
Effortless separates, Essentials (luxe-comfort), Timeless sillhouttes , chic, wardrobe essential to live in. A comfortable lifestyle where ease is identified. Wild Cherry can be defined by its name being Wild which means free, naturally growing. Cherry is more like an adjective here which itself is precious and always felt important. Wild cherry because every women is precious to us and they deserve to live with ease comfort & style.
Brand
About Our Brand
Wild cherry is a women centric brand-free, independent and expressing her livelihood in her own way. It is an epitome of effortless lifestyle and a feeling of ease. A timeless womenswear label creating simplistic essentials ,separates, comfortable easy to wear clothing. From lounge to resort for the modern women.
The designs are the classic fashion with a modern approach inherited by colours of the nature, prints and elegant silhouettes. It is for every women to look good in an affordable way. It is also to utilise each styles & clothes in various ways for the long run.
Wild cherry is a women centric brand-free, independent and expressing her livelihood in her own way. It is an epitome of effortless lifestyle and a feeling of ease. A timeless womenswear label creating simplistic essentials ,separates, comfortable easy to wear clothing. From lounge to resort for the modern women.
The designs are the classic fashion with a modern approach inherited by colours of the nature, prints and elegant silhouettes. It is for every women to look good in an affordable way. It is also to utilise each styles & clothes in various ways for the long run.
EASY, ESSENTIALS, ELEGANT, EFFORTLESS
Our Story
Wild cherry was a thought that took its shape when our founder , Kareena- started her desire to look for comfortable and modern choice in fashion. She started to create for feeling not trends - pieces to go beyond seasonality and pursue true style. Relaxed, affordable ,thoughtfully designed effortless clothes with its conscious fabric choices are the WILD CHERRY signature. Each garment designed to wear- share-repeat. Her idea of minimalist resort wear and modern fashion which includes the very factor of the range to be affordable and chic with ease on the mind.
In Wild Cherry ,comfort is still our core reason for being.We want to create elevated essentials in softest fabric exploring the wide range of textiles such as cotton, linen, wool, silk and various modern textile blends which are thoughtfully resourced from around the world keeping in mind the sustainability of our clothes.We work on a limited series module with controlled production of our pieces keeping an eye our production method to minimise dead stocks and wastage. Our goal is to create pieces that, whether lounging at home, running errands, spending time with people you care about, or exploring your city, make you feel confidently comfortable.Wild Cherry is for the modern women to explore the various ways to express herself with ease and comfort yet look chic & stylish in her own way. It is a sense of lifestyle with ease.
Kareena who designs all wild cherry pieces, A former career in the high fashion world for over 7 years. Her unrelenting standards of quality when it comes to each wild cherry garment. These high standards combined with wild cherry emphasis on comfort and unique details makes it unique in its own way. However, her ultimate intention in continuing to grow Wild cherry is to create a brand that feels like your friend. To become one of a kind timeless women's brand, making luxury resort to lounge affordable. An online presence of all the separates and essentials clothing. Serving the modern women with elegance , pushing comfort living and easy clothing .